About
We built the firm we kept wishing existed
Founded by practitioners who shipped inside some of the world’s largest companies, and run so every engagement ends with your team in control.
The work everyone skips, automated
Every delivery rests on work nobody enjoys: specifications, documentation, compliance evidence, decision records. Under deadline it gets thin, and the client pays for the gap.
AI changed that. The engine produces those artifacts from the engagement itself and keeps them current as the system evolves, so senior time goes where judgement is required.
That is also why the price can be fixed. When the routine work runs itself, we can commit to the outcome and put a number on it up front.
- Specificationsfrom discovery, build-ready
- Architecture & runbooksgenerated from the codebase
- Compliance evidenceaccumulates as we build
- Decision recordscaptured with the reasoning
Produced while we build, and yours at handover.
The people are the firm
Three founders, each still on the tools. Every engagement is directed end to end by the people on this page.

Chris Dam
Co-Founder & Director
Executive Leader, Data Platform Lead & Management Consultant. Over a decade delivering enterprise change and developing AI-native products across financial services, consulting, tax and accounting.

Brad Baskin
Co-Founder & Director
Executive Leader, Solution Architect & Entrepreneur. 15+ years including senior roles at Macquarie Bank, delivering digital transformation across Australia's largest enterprise businesses.

Aaron Tay
Co-Founder
Principal Engineer, Solution Architect & AI Specialist. 15+ years in senior engineering roles across successful tech startups in Australia and Japan, including HeyYou.
What we hold to
Depth over coverage
Genuine depth in a bounded set of industries is worth more to a regulated buyer than coverage of everything.
Delivery is the only truth
The evidence that counts is a system in production, still moving the metric we agreed to.
Your independence is the goal
An engagement ends when your team can operate and extend the system without us.
We say when a problem is new to us
You hear it before we start, along with the plan for closing the gap.
We take on a small number of engagements at a time
If this sounds like the firm you have been looking for, we would like to hear from you. The free assessment takes ten minutes and leaves you with a costed, board-ready plan.